![]() ![]() With the pre-pandemic proliferation of "Instagram museums" or exhibits that purely serve as social media fodder, Meow Wolf's art-filled creation is further proof of how much fun can be had when an experience - one often imitated, but never duplicated - makes space for it. ![]() Here in Vegas, though, Omega Mart fills a necessary void for people looking to have transportive experiences far from the debaucherous norm of the city's more commonplace attractions. Disseminating the details of each narrative is wholly up to each guest, meaning you can choose to parse through the varied plot points or simply just peruse the art exhibits that unravel through every turn - perhaps through secret portals and unexpected passageways, of which there are plenty. (More on that below.) Each Meow Wolf space is an interactive playground for the senses, but what sets it apart is an underlying story that ties its unexpected elements together. Nothing in Meow Wolf's arsenal of experiences is at it seems, so naturally, there's more to be seen beyond the storefront facade's deli department and beverage fridges. Unlike their first location in Santa Fe, Las Vegas' outpost is a twist on consumerism where, in the end, you'll be even more tempted to go home with a psychedelic seltzer water or air freshener scented like "forbidden wisdom." ( Seriously.) Omega Mart, after all, is a grocery store where everything from the produce to the dish soap is distinctly unique and nearly all of it is actually for sale. The exhibit is not a theme park, gift shop, jungle gym nor museum, but somehow, it channels each throughout the experience. Now, with their second permanent installation, they're bringing the whimsy and otherworldliness of yet another slowly-unfolding story to a 52,000 square foot themed expanse just minutes from the Las Vegas strip. ![]() It's the latest immersive outpost from the experiential design firm Meow Wolf, an artist collective-turned-entertainment group whose House of Eternal Return in Santa Fe put immersive experiences on the map when it debuted in 2016. This week we're stepping "outside the berm," as one might say, to discuss something both similar and different: Omega Mart. (And, if you're itching for this week's theme park news, jump to the bottom for a roundup of all the links that are fit to print - or at least publish online.) If you want to enjoy Meow Wolf's Omega Mart spoiler-free, never fear! We've put a cutoff in the story below so you can still read a good chunk of it while retaining the surprises of the experience. Hello, theme park people! We're taking a detour past Fantasyland this week and focusing on something you're bound to enjoy but may not know much about yet. ![]()
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